Content … The King (Part II)

Before reading this article please read part I

Third …. Human Resource

If we talking about business we will talking about your assets. Your assets is your office, tools and equipments, No you have another important assets like your customers and your team members, employees (Human Resources). So you need to have a page to hunting good human resources, so you have to think about why good human resources will work for your company…. What your benefits? Do you pay best salary? Do you give them medical& social insurance? Do you have an entertainment programs? Write about that in a page with title "Jobs" or "Join Us"….or "career"

Forth …. Contacts

Yes this is the important. Your business organization contacts, how your customers will contact with your organization. You have to add many ways for contacting with you such as your phone numbers, E-mail addresses, office address, and postal code.

You can add Google or Ping map to explain the way for your office…..

Content … The King (Part I)

Dear now we will talking about the king …your business official site content, where visitor visits your site for content such you visit my site to have information form its content... that’s information technology.

We will talking about business and official web site, this mean we will talking about your services , Products, customers, partners and your business organization team.

First you will write in your official web site about you, who are you … not you as a person but your company or business organization, your history, goals, targets, responsibility and visions.

Second you need to write about your products & services. This is the mean reason for visitor to visiting your official website. He need to know more in formations about your products or services if he know that you deliver this products & Services, or he search on the web for a certain service or products in his region. Such (target customer search for mobile phone in Taxes where he live) you have a small shop in Taxes and have new mobiles phone models with good prices, so you will have a new customer.

You will write about your services and products, the benefits and think about what your customer need to know, ask you're self, ask your sales team about what your customer need to know about your products & services. Be careful with the point of price, because most visitor search for the prices, I advice you to add comment on your site if you add prices, that there is a special prices for connects people who ask about more in formations. Do you know what is your profit, your profits is the contacts of target customers, this make easy to make campaign by emails or telephone.     

Web Design

Web design where visitor get touch with the site. When you visit website we will see & feel colors, menus, Images, video and flash animations… Etc. 

you see affects effects your mind and attract you. I believe in simplicity. If you build your business website by Joomla or Druble you will need template. You have tow choice, first choice is have free template from internet or buy it, but may be your site will be seam like another website use the same template. The second choice is to build your business website template if you have experience with HTML & CSS you can build it by your self or you can build your template by Artisteer …

oh what is Artisteer, Really it is one of greatest applications I work on before. With it you will have the ability to build your professional template in minutes … yes without any knowledge of any programming languages. The problem with Artisteer is that is not free or open source application it is commercial. So to take decision to buy license think about your time and learning cost …if you need to have unique design for your business official website …I chose to buy this application license

Joomla

…… In a day I face a problem, I need to build my company official website, I need it with a custom interface and ability to change the content at any time. The problem that I do not know any programming language like (HTML, CSS, PHP, ASP…Etc.), I search on internet and I found solution with using CMS (Content management system) like Joomla, Wordpress, Drupal… Etc. I think best of them is Joomla www.joomla.org 

where I found thousands of extensions help me to build my company website www.rainbowgroups.net . I have a book and throw 3 days I finish the book. I discover that Joomla is easy run, easy customize, easy manage, it is written by PHP, CSS. HTML.. work on MySQL Database open source code.

Web site programming

Hallow …. Programming.. Many people do not like this word (programming) because it is mean that I must learn language like HTML, PHP, ASP, ETC. to build my business web site, this was in the past, now days you can build your business web site without any knowledge of programming language.. You will Use CMS. Yes you will use content management system to build your official business site. 

It is the easy way to manage your website, not just content but your site view& navigation and many features. Many CMS is open source and available on internet for free like Joomla, Wordpress, and Drupal… Etc. When we talking about business official web site, I prefer Joomla or Drupal. If your business is news website or article best choice is Wordpress or blogger. Next article will be on Joomla …. I will go because I need to watch TV

Official Website

  Official website is the camp for E-Marketing campaign, from it we attack to get customer & leads. When we talking about website we divided it to three steps

-          Programing

-          Design

-          Content

Programing:

That is like (HTML- CSS- PHP- ASP- …….Etc.) where site visitor cannot see it but feel it … how?

 Browsers like (Internet Explorer- Mozilla- Opera- Chrome-……etc.)  & Search Engines like (Google - Bing – Yahoo-…..Etc.) working with programing . For sure you find some website working good with Internet Explorer but face problem with Mozilla or Opera. So there is W3C www.w3.org who making standards for web browsers

Good Programing has effect on its ability to read and archive your web site page like we say SEO (Search Engine Optimization)

Site speed depend on your site programing way, if you use CSS programing language you will have a good effect on your website speed.

Design

Design is the colors, Images, Fonts….Etc. what visitor sees and touch with your website.

Design is very important, when we talking about official business site, it is like your office décor or furniture so you have to have a site expresses your business.

Content

In information technology community we say content is the king. Visitors visits web sites for its content

Visitors need to know information about your company. About your company team, products, services, prices, your history and success stories.

Content is your salesman how meet your target customer.

In next article we will talk about programing …. And how you can build your business website without any knowledge of programing language

E-Marketing

When I thinking what the first thing I write about I is found that marketing is the most important need for any small or medium organization. Last few years we feel the Growth of new technology of internet and its effect on people life, and E-Marketing become the first player in the team of marketing tools. At 2010 money spend on E-Marketing (internet marketing) in USA is more than TV. The main income of Google & Facebook is Ads.

When we talking about E-Marketing we talking about many tools such as

-          - Official website

-          - Social networks (Facebook- YouTube- LinkedIn – tweeter………..etc.)

-          - E-mail newsletter

-          - SMS 

@ Next article we will talking about Official Websites